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The best experiences are simple at the surface and powerful underneath. Our AI & UX audits uncover usability gaps and evaluate how ready your product is to integrate AI in practical, meaningful ways.

/ What is an Audit?

An audit is a structured evaluation of a digital product (portal, system, interface, website, application, etc.) identifying usability issues, AI readiness, accessibility gaps, and areas for improvement.

100:1 return on investment (ROI). Every dollar spent on UX can bring back up to $100. By understanding what users want and delivering it in a way that feels effortless, you’re not only making customers happy—you’re building lasting value for your organization. Source: Forrester 2X faster growth through design. Companies that put design at the heart of their process can grow twice as fast as their competitors. When your digital experience works seamlessly for users, it drives real results and keeps your business ahead of the curve. Source: McKinsey 48% lower customer acquisition costs. By prioritizing user experience, you can cut your acquisition costs in half. When customers find your product simple and helpful right from the start, they’re more likely to stay—and you’ll spend less bringing them on board. Source: NICE / Featured Audits Essentials Comprehensive Enterprise PROVINCIAL UTILITY PROVIDER Portal & Mobile App Audit

Smooth, efficient digital experiences are vital for everything from billing to meter exchanges. This audit streamlined the customer portal and mobile app — reducing confusion, simplifying processes, and improving customer satisfaction.

To achieve this, we conducted usability reviews, gathered real customer feedback, and facilitated co-design sessions with stakeholders. These insights shaped a clear roadmap that made digital interactions more intuitive and efficient.

CHOOSE YOUR AUDIT PACKAGE arrow_forward arrow_forward GLOBAL LOTTERY PLATFORM Website Audit

Global lottery providers must engage users seamlessly across channels. This audit enhanced how customers discover, play, and manage their accounts online, with recommendations that improved accessibility, simplified navigation, and elevated overall player engagement.

To get there, we analyzed user journeys, reviewed platform usability, and mapped customer pain points. By combining industry best practices with direct user insights, we built a roadmap that guided design and development teams toward a more engaging and intuitive digital experience.

CHOOSE YOUR AUDIT PACKAGE arrow_forward arrow_forward NATIONAL TELECOM PROVIDER Mobile App Audit

Telecom providers serve millions of customers with complex service offerings. This audit streamlined self-service portals and support channels — reducing friction, improving accessibility, and strengthening customer loyalty.

To achieve this, we mapped end-to-end customer journeys, reviewed service platform usability, and gathered feedback from real users. These insights informed clear recommendations that guided the provider toward a more seamless and user-friendly digital ecosystem.

CHOOSE YOUR AUDIT PACKAGE arrow_forward arrow_forward / Clients NutrienFCCMinistry of Advanced EducationSaskEnergyS.O. AsherMySasktel NutrienFCCMinistry of Advanced EducationSaskEnergyS.O. AsherMySasktel / Our Team

Albert Jame

Partner & CXO

Brian Ohlmann

Principal Designer

Rachel Elson

UX Strategist

Christianne Rooke

Research Strategist

Brian Kachur

Senior Design Strategist

Roberta Barrington

Design Director

Rebecca Ready

Strategy Director

Erin Bennetto

Designer

Daniel Alvarez

Designer

Amanda Ede

Designer

/ Our Audit Packages Tier 1 Essentials 1-2 Weeks Recommendation ReportHeuristic EvaluationUser Testing AnalysisAI Readiness Assessment Tier 2 Comprehensive 3-5 Weeks Recommendation ReportHeuristic EvaluationUser Testing AnalysisAI Readiness AssessmentAnalytics AnalysisUser Engagement & TestingWCAG Accessibility ReviewCompetitive Benchmarking Tier 3 Enterprise 6-10 Weeks Recommendation ReportHeuristic EvaluationUser Testing AnalysisAI Readiness AssessmentAnalytics AnalysisUser Engagement & TestingWCAG Accessibility ReviewCompetitive BenchmarkingAdditional User TestingPrototype Workflows & UIFinal Design Presentation “ zu's approach to research, user testing and prototyping helped us find clear ways to improve our website, customer portals, and overall digital delivery. They simplified our complex processes, making it easier for our customers to independently tackle important tasks—leading to higher customer satisfaction, and a significant reduction in support.

Ashley Mccann

MARKETING DIRECTOR, Sasktel

/ Related Articles / [XCamp Keynote] Designing For Emerging Technologies / [XCamp Keynote] Designing For Emerging Technologies / Exploring Design Innovation at Config 2024 in San Francisco / Exploring Design Innovation at Config 2024 in San Francisco / Review: 30 Years of Web Design / Review: 30 Years of Web Design / You Don’t Know What You Don’t Know: Lessons From User Research / You Don’t Know What You Don’t Know: Lessons From User Research / Work with us Let’s talk.

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